Ghanaian Exhibitors at the Abuja International Fair, which officially opened on Monday, have been advised to focus on identifying business opportunities and partnerships that would lead to sustainable deals.
Mr Maxwell Kusi, the Director Research and International Cooperation of the Ghana Export Promotion Authority (GEPA), who gave the advice, said GEPA's motivation for facilitating the fair, was to ensure that exhibitors strike long-lasting deals for future growth.
He said while making sales at the fair was good, more attention should be on exploring prospects and contacts of potential business partners.
